Gazela Vinho verde
when portuguese wine brand gazela told us they wanted to launch in the US, our immediate response was: hell yeah! (which later became, naturally, 'gazel-yeah!') with light effervescence, crisp flavor and low ABV, gazela's easy to love. it's affordable, delicious, and easy-drinking: everything a summer wine should be.
the brand personality we built for gazela is fun-loving, spontaneous, and youthful. gazela's the wine you grab when your friend texts you on a tuesday: wine & pizza in the park after work?? it's the wine you reach for when the thing you're toasting is plain old living -- because that's always worth celebrating.
the first thing gazela needed to formalize their US launch was a website. a central hub that's easy to navigate and fun to read. so that's what we built.
copywriting: ellen waddell // art direction: hmi hmi gibbs