DOVE believes pleasure is a fundamental right. that women should seek fulfillment and joy as an act of self-love. that unwrapping a DOVE PROMISE isn't a moment of weakness, but the pursuit of happiness.

on social media, we set out to help women #ChoosePleasure by encouraging them to be their unique selves, treat themselves as a priority, and choose their own joy .

copywriting: ellen waddell // art direction: kyle brasky