writing for a commodity board, like milk, can be tricky. unlike most brands, commodities don't have new products or limited-time offers to provide fodder for valuable content.

so we created a social presence that injects chocolate milk into relevant conversations: from #mondaymotivation posts, to super bowl celebrations, to partnerships with celebrity athletes. 

oh, and this nerdy word person wrote lots of sponsored content for sportsball folks like klay thompson and zach parise.

copywriting: ellen waddell // art direction: megan otzen