American Academy of Pediatric Dentistry

with the 2,784,532 things parents of young children have to think about, dental health can feel like a footnote. after all, they're baby teeth. they fall out, right?

thing is, baby teeth are the blueprint for a child's permanent teeth. it's important to keep them healthy! so for national children's dental health month in february, we created printable, colorable and socially shareable valentine's day love notes -- to raise awareness of children's dental health in a fun, seasonally relevant way. 

copywriting: ellen waddell // art direction: megan otzen + jade lun